RBS – SMB Event & Campaign
RBS was launching an initiative to encourage growth in the small/medium business (SMB) sector, providing financial planning/advice as well as funding bursaries for start-ups. The campaign was ot be begin with a live event, folllowed by an advertising campaign to further promote the initaive. The creative concept was to have a letterer/illustrator to do live hand drawn illustrations of the initiative’s key messages and objectives. These illustrations would form the key assets for the advertising campaign to follow. The creative was to combine these hand-drawn illustrations with imagery of SMB owners, creating a more personalised, welcoming campaign, encouraging these business owners to seek out RBS’ specialised services.